Everyone recognizes Taylor Swift as a supremely gifted musical talent. What is less appreciated is her savvy approach to business and marketing. Kevin Evers, an editor at Harvard Business Review, will discuss his new book: "There's Nothing Like This: The Strategic Genius of Taylor Swift." Free copies will be available for the first 20 Dartmouth undergraduates who attend.

A livestream of this conversation will be available at http://dartgo.org/EversLive. 

Kevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. He holds a bachelor’s degree in English from Hobart and William Smith Colleges and an MFA in film studies from Boston University.